6/18/2023 0 Comments Top casual games![]() By adopting the latest trends, such as hybrid elements and competitive events, casual game developers can continue to boost engagement and retention while providing enticing opportunities for advertisers.” Joel Julkunen, head of analytics at Liftoff’s GameRefinery division, said in a statement, “If mobile gameĭevelopers are to succeed in this competitive landscape, it’s important to tap into revenue-driving trends that are proving to be a hit with casual gamers. The vast majority also implemented co-op tournaments and race events, as casual game developers work to broaden the appeal of their games by tapping into the competitive motivations of players. About 23% of the 200 top-grossing casual games use minigames that differ from their core gameplay mechanics to drive aspects such as user acquisition and engagement - both as a permanent addition or as part of an in-game event.Īll the highest-grossing casual games feature competitive events 100% of the top-10 grossing casual games hosted solo tournaments last year. Garden Affairs and BTS Island are the only traditional “match 3” games released in the last two years that have managed to become top-grossing titles, with market overcrowding making it almost impossible for emerging titles in the subgenre to breach the charts. Remained relatively consistent at the end of the year. Match 3 games are facing market saturation Average CPIs saw more fluctuation at the start of 2022 but Hybrid casual games have a broader motivational appeal and more monetization opportunities due to their mix of different gameplay layers, Liftoff said.
0 Comments
Leave a Reply. |